*feature image of Sharla Hammond from the TLB Newsletter, take a peak here*
There’s something about the beauty of Creative Black women that the world doesn’t understand. Fortunately for us, we have women like Kristy Tillman who has provided a solution to the underrepresentation of Creative women. Meet Tomorrow Looks Bright, a weekly newsletter that curates high quality impactful projects and products from around the internet with the intent to showcase the bountiful creative energy of Black women creators.
Was was the inspiration behind Tomorrow Looks Bright? It’s such a simple, yet effective piece of information.
I have been thinking a lot about what it means to “make” in this current climate. As a designer, and one from an underrepresented population, I’ve spent a lot of time noodling about how design as a profession can get better at being more inclusive and what it means to make for people who have some distance from what is considered normal.
Designers play a large role in determining how other people experience and make meaning of their world. The act of making and releasing an artifact into the public sphere is a dialogue between society and a maker about what she believes should exist. And I wanted to come to understand how black people, specifically black women, are making meaning in our world–what alternative realities are we making and creating especially for each other.
Are there any specific goals you want to achieve with this newsletter? In digital marketing, everything connects. Do you have an end goal in mind?
Until very recently I had no end goal. I just figured that if this is something I wanted to see exist, others probably wanted to see it too and it was just a side project. I still consider it a side project, but I have received a lot of positive feedback that tells me there is something more to be done here. So while I don’t have a specific thing in mind, I do want to focus on getting better at content and storytelling and growing a brand that caters to Black women in a new and fresh way.
How do you fight distractions when you’re working on TLB and other projects during the same time frame?
I have gotten a lot better at it. I used to be a huge procrastinator, but I have learned that my propensity to procrastinate is almost directly tied to my level of interest in a project. So if I have to do too much talking myself into do something on the project it probably needs to rest for a while.
I had this idea months ago and it never materialized and now it’s hard to NOT work on it. Sometimes an idea can arrive too early.
From a practical standpoint. Being really organized: I have a Trello board that I keep everything arranged in. Signing off of twitter. Scheduling time to work on it on my calendar. Chipping away at it by doing chunks at a time.
Also people look forward to the newsletter on Sunday and come to expect it so not delivering on time would be a huge blow to people who enjoy it and my reputation.
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